Privacy Policy
Last Updated: January 2026
Malham.co.uk ("we," "us," "our," or "the Site") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at malham.co.uk (the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through contact forms, newsletter signups, or affiliate registrations, we may collect your name, email address, phone number, and other details you provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and track affiliate referrals.
- Usage Data: We collect information about how you interact with our Site, including clickthrough patterns, time spent on pages, and links clicked.
How We Use Information
We use collected information for the following purposes:
- Administering and improving our Site's functionality and user experience
- Tracking affiliate referrals and commissions from casino partners
- Conducting analytics to understand user behaviour and optimize content
- Sending marketing communications and updates (with your consent)
- Responding to inquiries and providing customer support
- Complying with legal obligations and preventing fraud
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Site functionality and cannot be disabled.
- Analytics Cookies: Track user behaviour to help us understand Site performance.
- Affiliate Tracking Cookies: Enable us to track referrals to casino partners and calculate commissions.
- Marketing Cookies: Used to deliver personalized advertising and track campaign effectiveness.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to non-UK casinos and other affiliate websites. We are not responsible for the privacy practices of these third-party sites. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities.
Third-party operators control their own data collection, use, and disclosure practices. We have no control over their policies or security measures.
Your Rights
Under UK and EU data protection law (UK GDPR and Data Protection Act 2018), you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data (subject to legal obligations)
- Restrict processing of your information
- Withdraw consent at any time
- Data portability (obtain a copy of your data in a portable format)
- Lodge complaints with the Information Commissioner's Office (ICO)
If you are a US resident, California Consumer Privacy Act (CCPA) rights may apply, including the right to know, delete, and opt-out of the sale or sharing of personal information.
To exercise any of these rights, contact us using the details in the "Contact Us" section below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Personal data from forms: Retained for up to 3 years or until you request deletion
- Analytics and usage data: Retained for up to 2 years
- Affiliate tracking data: Retained for the duration of the affiliate relationship plus 7 years for accounting purposes
- Cookies: Retention periods vary; see individual cookie consent tools for details
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
Website: malham.co.uk
We will respond to all inquiries within 30 days. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is effective as of January 2026 and may be updated periodically. Any significant changes will be posted on this page with an updated "Last Updated" date.