Privacy Policy

Last Updated: 2026

Malham.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at malham.co.uk (the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in the following ways:

Personal Information: When you voluntarily submit information through forms, we may collect your name, email address, and other contact details.
Technical Data: We automatically collect your IP address, browser type, device information, and operating system when you access the Site.
Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and analyse Site usage.
Usage Data: We collect information about your interactions with our Site, including pages visited, time spent, and links clicked.

How We Use Information

We use the collected information for the following purposes:

To conduct analytics and understand how visitors use the Site;
To track affiliate commissions and referrals to partner casinos;
To improve, maintain, and optimise the Site's functionality and user experience;
To respond to your enquiries and provide customer support;
To comply with legal obligations and enforce our Terms of Service;
To prevent fraud and enhance Site security.

Cookie Policy

We use the following types of cookies:

Essential Cookies: Required for Site functionality and security.
Analytics Cookies: Used to understand user behaviour and Site performance.
Affiliate Tracking Cookies: Used to track referrals and affiliate commissions.
Marketing Cookies: Used for targeted advertising and promotional purposes.

You can opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. However, disabling essential cookies may affect Site functionality.

Third-Party Links

Our Site contains links to external casinos, gambling operators, and affiliate partners. We do not control these third-party websites and are not responsible for their privacy practices, terms, or content. We strongly encourage you to review the privacy policies of any external sites before providing personal information or engaging in gambling activities.

Gambling operators linked from our Site are not regulated by the UK Gambling Commission unless explicitly stated. Please conduct your own due diligence before participating.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:

Right of access to your personal data;
Right to rectification of inaccurate information;
Right to erasure ("right to be forgotten");
Right to restrict processing;
Right to data portability;
Right to object to processing;
Right to withdraw consent at any time.

If you are located in the United States, the California Consumer Privacy Act (CCPA) may apply, granting you rights to know, delete, and opt-out of the sale of your personal information.

To exercise any of these rights, please contact us using the details provided below.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of information and the purposes of processing:

Personal information used for affiliate tracking is typically retained for up to 90 days;
Analytics data may be retained for up to 12 months;
Communication records are retained as long as reasonably necessary to respond to enquiries.

You may request deletion of your data at any time, subject to legal obligations.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]

We will respond to your request within 30 days or as required by applicable law.

This Privacy Policy is subject to change at our discretion. Updates will be posted on this page with a revised "Last Updated" date. Your continued use of the Site constitutes acceptance of any changes.